GLS Retailer's Guide

Customer service is vital for any business. Today, consumers have more options than ever, so the shopping experience they have and the way they are treated are huge differentiation factors and can make indifferent buyers enthusiastic fans of your business.

One of the best strategies to attract new customers and create loyalty in existing ones is organizing in-store events and promotions. It’s a way to surprise customers and let them know the treasures they can find in your boutique.

According to different studies, acquiring a new customer is anywhere from 5 to 20 times more expensive than retaining an existing one. This data makes clear the importance that customer loyalty should have for business.

Do you want to sell premium designer dresses in your fashion boutique? Offering high-quality and unique designs at best prices will make more than one girl become your loyal customer.

For some retail stores, it may be tempting to buy occasion dresses from a medium or low-quality supplier, because they offer low prices and reasonably attractive designs.

When we talk about clothes, it’s undeniable that quality has been decreasing over the years.

The best strategy for any retailer is to have suppliers that offer high-quality products at best prices. This will stimulate sales as it offers the customer the benefit of premium quality at a savings.

As the owner or manager of a dress boutique, you should always have the most sought after options for customers. In the case of bridesmaid dresses, we know that there are tons of choices, but, like everything in fashion, there are certain styles that never go out of style and that brides always look for so that their dear partners in crime look beautiful in that special day.

The end of the year is just around the corner and with it comes a ton of parties and celebrations with family, friends and colleagues at work. What does this mean in the fashion business? That a lot of people, especially women, will be looking for the perfect outfits to look flawless in each of their events.

New York Fashion Week is over and, like every year, it’s a time where the top trends that will be present during spring and summer come to light.