GLS Retailer's Guide

The end of the year is just around the corner and with it comes a ton of parties and celebrations with family, friends and colleagues at work. What does this mean in the fashion business? That a lot of people, especially women, will be looking for the perfect outfits to look flawless in each of their events.

New York Fashion Week is over and, like every year, it’s a time where the top trends that will be present during spring and summer come to light.

In terms of fashion trends, 2020 will be coming with a lot of surprises.

Wedding dress trends for 2020 have arrived!

For any dress boutique, it’s essential to know the fashion color trends of the season and have pieces of those tones in their inventory.

The point of having a clothing boutique is selling and generating revenue. It’s not enough to only have beautiful clothes in the window display, or that the store has a good location (although this helps a lot). As a manager or boutique owner, you have to look for strategies that help the business generate more revenue.

Making your mark in the ultra-competitive world of fashion is not easy; but it’s totally possible if one of the most essential aspects isn’t overlooked: brand promotion.

Digital marketing has become an essential tool for any type of business. As the owner or manager of a fashion boutique, you’re probably already using some digital marketing tools on social media; if not, we recommend that you start right now.

In an ideal world, you would be able to manage a fashion boutique based on your personal taste and on what you exclusively want to put in your window display. However, in the real world, it doesn't work that way at all.

If you own or manage a clothing boutique, it’s very likely that you’re constantly seeking to maximize the profit margin you have.